Friday, February 10, 2006

Don't Follow the Leader - I have just read a short and sweet example of how Enterprise Rental Cars rocketed there revenues to nearly $7 billion vs. the former market leader Hertz, $5 billion, by pursuing different types of innovation, not just those like service. This has been highlighted before, like all good ideas, but to see the revenues attributed in such a way by a company thinking about the different types of innovation highlights the potential rewards it can bring. Imaginatik Research has identified more than 20 different innovation types for example - if you're interested in a presentation containing those - just send a request to research@imaginatik.com

BusinessWeek Online: Category Timeline