Tuesday, August 22, 2006

Big Blue Brainstorm

IBM have recently undertaken an open innovation event or Innovation Jam as they call to collect ideas from some 100,000 minds, including employees, consultants, employees families and 67 clients from the Bank of America to Massachusetts Institute of Technology. By tapping into the wisdom of crowds IBM are looking to transform industries, alter human behaviour, and ultimately lead IBM to new business.

With IBM’s stock value remaining fairly flat for the past 3 years the impetus to do something different is very strong within the company. The company’s current reputation for constant incremental innovation hasn’t inspired investors. This commitment to do something very different is clearly singled by the company CEO, Samuel J. Palmisano who is investing $100 million behind the strongest ideas as they hunt for grand-scale innovation breakthroughs around the four topics of transportation, health, the environment, and finance and commerce.

We are seeing more and more companies embracing open innovation strategies to engage people through their various partnership networks, from employees families, retirees, clients, and suppliers to name but a few. In doing so these companies are turning to experts, like Imaginatik, to provide the necessary ‘Innovation Infrastructure’ that unlocks a companies potential to engage in ‘World Class’ open innovation programs. The landscape for idea generation is no long bounded by a companies four walls. These boundaries are breaking down as corporate innovators are extending their networks as they look to embrace the rich diversity of people from outside their organisations.

Thursday, August 03, 2006

Cheap 3D copying is enabling new Innovations

There's a fantastic article in the Wall Street Journal today on 3D printers that allow companies to create rapid prototypes.

For those of you who have no idea what a "3D Printer" is - imagine a machine looking very similar to an office photocopying machine - only rather than spitting out paper and ink copies of the intern's backside - it sprays out plastic resin and adhesive - to enabl companies to quickly and easily make physical prototypes of 3 dimensional CAD (Computer Aided Design) models.

These machines have existed for quite some time now - but the high price of the machine has meant that only a few companies have been able to afford to buy and run these machines. However, it now turns out that the price for a 3D printer has come down to the $20-50K range - bringing it within reach for most businesses as well as enabling a whole range of previously impractical business models and products.

Timberland use 3D printers now to create prototype shoes rather than waiting for modellers to to carve it out a week later - instead they can have a plastic resin version overnight.

Dassault - the French software company - on the other hand, are currently planning to build software that would enable kids to design their action figures. The kids would then go onto a website where they can order the figures they've just designed for $25-$30 a pop. At the other end, it's just a simple 3D printer, and a shipping and packaging service - both low cost services. Just think of the other possibilities for custom designed simple tools and products that could be made in a similar fashion!

We're apparently also not far from a 3D printer that can "print" out most of its own composite parts - the plastic ones anyway. The catch is that it can't (currently) print out the semiconductor parts - but it still means that to buy a second printer you buy will only cost you the semiconductors necessary to run it, and the cost of the plastic needed to print the other parts.

Although the article didn't go as far as saying so - we're obviously not getting that far away from a "Star-Trek"-like reality - where you can order something by name and a machine in the corner of the room "prints" it out for you in the time it takes you to cross the room. After all, it's more or less the same idea, just different molecules, right?... Bring on the future!

Friday, July 28, 2006

How Failure Breeds Success

One of the key components in corporate innovation is how executives embrace failure to allow their companies to strive for those all important breakthroughs. BusinessWeek have interviewed executives from the likes of Coca-Cola, Virgin and Intuit to find out how they “cozy up to the risk taking that innovation requires” on how they manage, embrace and communicate failure within their organizations.

Communicating the message from the top that failure is part of the innovation process has been something that E. Neville Isdell, CEO and Chairman of Coca-Cola, did at their recent annual meeting in April 2006, where he declared that “you will see some failures. As we take more risks, this is something we must accept as part of the regeneration process”. Isdell wants Coca-Cola to take bigger risks, tolerate failures and change Coke’s traditional risk-averse culture. Failure is so important to the experimental process, without it you simply aren’t learning. The key is to have intelligent failures, and preferably those that happen early and inexpensively which lead to new insights about customers. Reflecting on failure and passing that knowledge on is paramount, so many companies embarrassed by failure want to quickly forget it ever happened. In a recent celebration of failure by its marketing team, Intuit Chairman, Scott Cook, emphasized that “it’s only a failure if we fail to get the learning”.

A clear example of this in practice can be seen by Virgin Atlantic J2000 angled reclining upper class seats. Whilst such seats had existed in upper class, Virgin was the first to announce its offering to the business class. However, a year later British Airways trumped them and rolled out a truly flat bed for business class. Whilst there had been initial excitement about the J2000, some people complained about the sliding movement of the seat and general discomfort. In the end the J2000 was wildly unsuccessful and widely recognized as inferior to their principal competitor. However, Virgin entrusted their head of design, Joe Ferry, with a huge $127 million overhaul of the airline’s upper-class sears to reclaim their lost position. Their new version was a solid success and exceeded their target to increase Virgin’s business market share by 1%. This re-design saw the business-class seat leap beyond just being flat. “Flight attendants flip over the back and seat cushions to make the bed, allowing for different foam consistencies for sitting and sleeping”.

If top executives employ faith in ‘intelligent failures’, people can and will embrace risk. By noting errors on the job, not repeating them but learning from them should not only be supported but valued. This is a great read on how to manage failure within innovation. Enjoy.

Wednesday, July 12, 2006

FT.com / Business Life - GE keeps innovation in harness

General Electric is a powerhouse of Global Research, employing 2,600 scientists on a site covering 550 acres with an incredible $500m a year budget. As you would expect from a company of its heritage, innovation is a key component in unlocking this R&D potential for GE. However, this is not a one off activity. Over the years GE have seen that even the greatest of their innovation breakthroughs, such as the light bulb, lasers and non reflective glass for optical lenses, become commoditised products.

“Companies need to keep innovating if they are to keep growing”.

Therefore, GE’s growth has been built upon its capability, sustainability and scalability to successfully innovate and bring new and better products to market. After all, as Mark Little, head of GE global research says “It is easier to sell good things than bad things”.

With the constant pressures from globalization and the emergence of low-cost manufacturing in Asia and elsewhere, other companies, if they are not already doing so, are rapidly coming to the same conclusions as GE and harnessing their innovation potential to drive growth in profits and market share.

Yet how do you keep 2,600 scientists from spending too much time and money perusing intellectually promising projects that maybe too difficult or costly to execute commercially and instead steer them to create workable inventions?

One of the key elements of this success has been GE’s decision to infiltrate there Global Research team with commercially minded business program managers who are given control of their budget, which creates an interesting dynamic within the group to ensure that the money is well spent. This article is an interesting examination, of these business program managers, as one of the key elements for a successful innovation program and is well worth diving into for a deeper read. Other key lessons and best practices from these business program managers include:

- Spread and manage risk
- Avoid overlap
- Communicate realistic expectation of innovations
- Develop clear paths for projects to market
- Be ruthless about failing projects

Monday, June 19, 2006

Champions Of Innovation - Have you ever wondered what ‘Innovation Champions’ do, who they are, and what some of their key innovation messages are?

Well wonder no more. BusinessWeek have surveyed a group of 25 ‘Champions of Innovation’ or as they are becoming more commonly know, Chief Innovation Officers (CIOs), who in the past three years have increased their numbers four-fold in numbers.

What are they doing?

These CIOs are charged with making “innovation routine, not random; central, not marginal; exciting, not scary. They educate, inspire, cajole, hire, bribe, punish, build -- all to transform their companies' cultures”.

Why are these CIO’s charged with such a mission?

The answer is fairly straightforward. “In an era when Six Sigma controls no longer guarantee competitive advantage, when outsourcing to China and India is universal, when creeping commoditization of products, services, and information hammers prices, innovation is the new currency of competition. It is the key to organic growth, the lever to widen profit margins, the Holy Grail of 21st century business”.

How do they achieve this mission?

Whilst there is no single uniform description for these CIOs, they do possess common traits that help them achieve their mission. Firstly they are customer focused – in its broader sense (although the article describes this more specifically as design and user-friendliness). Secondly, “they derive their clout from the top” i.e. the CEO is fully supportive and behind innovation. Thirdly, 70 percent of them are women, although how indicative this sample is of all the ‘CIOs’ and if women are more creative than men is not verified.

What are their key innovation messages?

From the broader group of 25, five ‘CIOs’ from Google, Old Navy, P&G, Hewlett-Packard and Citigroup were interviewed in more detail to accompany the main article. These are well worth a read, if only to see what a typical day is like for a ‘CIO’ in one of these organizations. Although I’m still trying to imagine how Marissa Mayer from Google manages on 5 hours of sleep! So what are some of the key messages?

Ideas come from everywhere, share everything you can (ideas, projects etc.), if you’re brilliant we’re hiring, license to pursue dreams, innovation not instant perfection, don’t politic use data, creativity loves restraint, worry about usage and users not money, don’t kill projects – morph them. Extracted from the ‘Nine Notions of Innovation’ - Marissa Mayer, Google.

“You can’t get the right outputs without giving people the right inputs” – Ivy Ross, Old Navy.

“Innovate by being connected and inspired by people around you. By creative by being transparent, open and stimulated by outside, global ideas (i.e Open Innovation)” – Claudia Kotcha, P&G.

Live and breathe with the customer – Sam Lucente, Hewlett-Packard.

Build a portfolio of small, ethnographically derived and metric-proven innovation ideas. Build Failure into the model. “Racking up early wins is key to getting widespread buy in”. – Amy Radin, CitiGroup

This is a good read and great insight into the daily lives of this newly emerging group of C-level managers. Enjoy.

Tuesday, June 06, 2006

Financial News - Yahoo! TowerGroup Underscores Need for Innovation Among Financial Institutions Looking to Differentiate, Drive Results:

Following on from the Front End Innovation Conference, players from the global financial institutions gathered in Boston last week to discuss, "Differentiation, Execution and Results" and what this means to their industry. Unsurprisingly, the strongest call-to-action in response to this question was the need for financial institutions to invest in innovation to drive competitive differentiation both with other financial institutions and adjacent industries.

This has been keenly observed by the TowerGroup, who highlighted that "over the next few years, emerging markets will provide more attractive growth opportunities than the developed world for banks that can be adaptive and innovative in their approach to reaching these previously under banked populations. The ultimate leaders will bring new ideas and best practices both to and from their global expansion."

This is a key point for CEOs who are looking to gain true market leadership position. Consequently, it is expected that there will be a separation from the leaders, who engage with new ideas and embrace best innovation practices and the followers who do not, as companies enter The Innovation Arms Race.

Furthermore, "there has been a resurgence in innovation in the global capital markets, in many cases disrupting long-stagnant business models and driving new and sustainable growth. Innovative players are leveraging the evolution of new products like derivatives and hedge funds, revolutionizing new services in retirement income planning, and implementing new processes that better manage such diverse areas as market data and operational risk."

The message is clear. Companies need to innovate to drive competitive differentiation in order to continue the delivery of value to their customers, whilst sustaining the high levels of performance and return that their shareholders (and like) demand.