Stop working, Start Thinking - surprising ways to stimulate fresh ideas in your business An amusing article this - I wouldn't go as far as saying "surprising" but author Charlie Errington certainly mentions a couple of unusual examples of how some companies have been able to come up with great ideas. In short, the lessons amount to something like this:
1) Keep your goal simple and clear
2) Don't be afraid to play
3) Be encouraging of your staff / participants and allow them to be creative
4) Remove all red-tape from the process
5) Team up