Saturday, January 10, 2004

Innovation - Where to look for it The CSSP's Denise Harrison looks at several broad ways in which to search for new ways to innovate your products and services such as:

- Assessing customers' unmet needs and preferences for new items
- Assessing your own strategic competencies to examine if lessons you learned in one industry/market segment could be applied to another
- Analyzing emerging trends to look for those that might be complementary to your company's goals
- Analyzing technology in other industries to try and capitalize on developments that could be tailored to your needs

She illustrates her poits nicely with an interesting case study on the history of Water Pik Technologies from their start making oral irrigators to the invention of "Original Shower Massage". An interesting case worth a read.

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