London Free Press: Business Section - Innovation needs to be promoted Articles like this one from the London Free Press' Business section are increasingly showing up in the media. As a bellweather of trends to come, the media is usually quite slow to pick up on emerging trends - which means that the importance companies are placing on innovation in Europe is already much larger than people currently think. That's also why conferences like "innovateEurope" are making such ingrounds - and if you're working in an innovation-related area, I would make sure to attend this conference to find out what else is coming up in the European market. Watch out US - Europe's coming up strong!