Champy: Get proactive about innovation It's always nice to see other people picking up on concepts you've been going on about for ages - and this article by James Champy is just that. In it he encourages companies to innovate - but not just on products. He then lists 3 other types of innovation - Business Model innovation, Process Innovation, and Experience Innovation. Short and sweet, this article is fine for beginners looking to start exploring beyond the narrow boundaries of product innovation - but falls well short of a comprehensive list. Imaginatik Research has identified more than 20 different innovation types for example - if you're interested in a presentation containing those - just send a request to research@imaginatik.com