Lunchtime...

So the talks themselves have so far been the predicted mix between intellectually fun with the odd practical tidbit thrown in – hardly setting the innovation world on fire. So the focus instead has been on looking at the underlying themes behind the stories that people are sharing. The big one from my perspective, has been the constant mentions of the need for “passion” in the innovation that people are trying to make a reality. True, not exactly a breakthrough thought (I mean, if you're passionate about something, you're more likely to work harder to make something work and therefore the more likely you are to make something work) – but still something that is frequently forgotten/ignored in big corporates. In fact, the more I think about it – it's funny how people always say that the difference between big companies and small competitors is the small company's ability to be more “flexible”, and more “reactive” to changing demands when compared to the big lumbering machine that a big company can be. However the real issue is that people in a small company are more likely to be engaged and passionate about the business – they just work harder as a company overall because everyone is more committed to making that company's vision a reality. The trick for big companies is figuring out how to instill that entrepreneurial passion in a corporate environment that doesn't always reward it – but desperately needs it if projects are to be as successful as they should be. Enough rambling – back to the conference....

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