Thursday, May 24, 2007

Moving Ideas To Action

Thanks to the nice folks at the BBGM blog for recapping a BioIT World presentation where Pfizer (an Imaginatik client) gave 'idea management' another nudge into the common vernacular. They get it. Just having an idea isn't enough -- ideas have to be merged with existing knowledge and then move to action to test or implement to see how the audience responds.

Having a shared language is key to bringing new concepts alive -- defining concepts and goals, removing uncertainties and setting out clear expectations (even if that means keeping an open mind for the unexpected -- remember, Viagra research began as a heart disease remedy). At Imaginatik Research, we're reminded of this daily.

We tackle the challenge daily of joining clients, co-workers and partners around the world and asking them to share technical jargon about rapidly changing corporate concepts. And without the entertaining, IT double-speak of "mission-critical innovation" or "Web 2.0 solution provider."

Send two boxtops and an e-mail if you need a decoder ring. . . .

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