Friday, July 13, 2007
The latest in innovating management from McKinsey & Co. is the book Mobilizing Minds, which tries to prepare people and companies for a 21st century model of success.
Forget 'work smarter, not harder' -- this book suggests that profit-per-employee yardsticks to measure effective use of knowledge is a far better barometer than ROI or capital spending.
In his book review that explains the book's thesis, FT columnist Stefan Stern appears to sing a chorus from the Imaginatik songbook: "the great majority of businesses are underperforming precisely because their most important intangible assets -- the ideas and creativity of their knowledge workers -- are unwittingly suppressed by the way in which these businesses are set up to operate."
At issue is a complexity that mirrors the traffic and congestion on overfilled highways. You can do business using a 20th century model (just as you CAN travel from LA to Long Beach on a roadway at rush hour) but never before has it taken more time, wasted more resources and involved more people in the futile attempt.