Imaginatik/Pfizer innovation webinar

You're invited to a webinar spotlighting idea management innovation solutions from Imaginatik and the world's most advanced companies.

Tuesday - June 26 - 10am EDT "Near Shore Innovation" will be presented by Dr. Rob Spencer of Pfizer, recently profiled in BioIT World magazine (and the BBGM blog)

Please e-mailresearch@imaginatik.com for registration. And, yes, spaces are limited so we need an RSVP.

Spencer explains how 'open innovation' provides an advance view of where your market or industry is heading, while minimizing security concerns and creating new partnerships for growth. Pfizer has done all three and expanded idea management to a widely used tool serving thousands of people around the world.

Moving Ideas To Action

Thanks to the nice folks at the BBGM blog for recapping a BioIT World presentation where Pfizer (an Imaginatik client) gave 'idea management' another nudge into the common vernacular. They get it. Just having an idea isn't enough -- ideas have to be merged with existing knowledge and then move to action to test or implement to see how the audience responds.

Having a shared language is key to bringing new concepts alive -- defining concepts and goals, removing uncertainties and setting out clear expectations (even if that means keeping an open mind for the unexpected -- remember, Viagra research began as a heart disease remedy). At Imaginatik Research, we're reminded of this daily.

We tackle the challenge daily of joining clients, co-workers and partners around the world and asking them to share technical jargon about rapidly changing corporate concepts. And without the entertaining, IT double-speak of "mission-critical innovation" or "Web 2.0 solution provider."



Send two boxtops and an e-mail if you need a decoder ring. . . .