Business 2.0 - Magazine Article - The Garage That Saved Whirlpool's Soul If you didn't catch this article in the February print version of Business 2.0, you should definately read this great story of how Whirlpool used employee ideas to achieve break-through radical innovation with the creation of their new Gladiator brand of garage equipment which is proving to be a great new addition to the existing product range (Whirlpool's first addition in nearly 50 years!). Whirlpool is now increasing its committment to the program with a 60% increase in the available budget. A great story.