In Praise of the Purple Cow - Fast Company Seth Godin authors this remarkable article which looks at role of Marketing in making a new product or idea truly remarkable. Indeed, the article is really about the need to be truly remarkable as opposed to being just "very good" which in reality is quite common. The need to stand out from the herd is nowadays more than ever and Seth makes some great points in the article on the need to incorporate this principle early in the innovation process. A useful article for everyone involved in innovation really - not just marketers.