Thursday, June 19, 2003

Boston Globe Online - 8 June 2003 - Innovation is no promise of success - Globe columnist Charles Stein writes up the interesting story of Apple - who despite being the reknown for being an innovative company, has languished in the lower levels of the PC market - to the point that their stock is now in the same place it was 15 years ago. As conventional wisdom dictates nowadays that Innovation is the way to greater profits - Apple shows us that this is not always true.

Although to be fair, Apple's demise is almost entirely due to a series of bad management decisions, such as keeping its own OS as opposed to other more pervasive OSs - and in my view - Apple's Innovations are the only things that have kept it in business. Still - this article is an interesting read - and there are certainly lessons to be learned from Apple's actions.

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