Monday, July 07, 2003

Optimize Magazine - Open Innovation - July 2003: Author Henry Chesbrough talks about his new book on "Open Innovation" - the concept that "there are too many good ideas held by people who don't work for you to ignore. Even the best companies with the most extensive internal capabilities have to take external knowledge and ideas into account when they think about innovation. So good ideas can come from outside as well as inside. And they can go to market not only inside your company, but also outside, through others. "

He goes on to talk about a lot of important innovation issues - such as the need to accompany innovation with organizational change, and the importance of good business models and processes to innovate effectively. Quite a good article really and well worth a read.

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