Tuesday, November 11, 2003

Business Standard .. Championing innovation in your organisation Noted author Robert Tucker writes this short piece that gives tips to would be Innovation champions on how to sell innovation within the organisation. Amongst the various points he makes are:

- Promote the benefits (growth, transformation, talent retention, etc) - not the features (it works like this, isn’t this clever and so on) - of innovation systems
- innovation is the only way to unlock organic growth, and the only way to sustain it is with an innovation strategy that has metrics, is comprehensive, and involves the whole enterprise
- Innovation initiatives require patienceand commitment
- Build a winning case for innovation by keeping current on this ever evolving field, by constant benchmarking of what other innovation adept companies are doing

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