Friday, December 19, 2003

A Tech Analyst's View of Innovation - "Innovation Management Is Real, But It's Not an Application"AMR Research recently weighed in on the debate about how IT can help drive innovation. As can be expected, they have taken a hard-nosed, skeptics view on innovation: "... most people subscribe to one of two beliefs: Innovation is a black box... or Innovation can be scientifically delivered". The real focus of the article is not on innovation, but an area AMR has termed the Product Development and Introduction (NPDI) process. The article goes on to describe the areas of the NPDI process that IT can support, such as capturing ideas in a coordinated structure (using a tool such as Idea Central).

The mistake in this article, if there is one, is to think about innovation solely as new product introduction. This one-sided view of innovation would exclude innovative companies like Dell who have historically not innovated around product, but around business model and customer experience.

Still the article highlights several interesting areas - and we think it will be the first of many 'IT and Innovation' articles.

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