Thursday, December 04, 2003

Boston Globe Online - November 30 2003 - Out-of-the-box, out of style: Globe correspondent Robert Johnson wrote this interesting article that looks at the demise of creative out of the box ideas in preference for safe secure, and less risky ideas that have predominated the economic downturn. A couple of choice quotes from this article:

''Everybody in business is looking for a brilliant idea, but in a lot of strategy sessions it's easier for people to sound smart when they're shooting something down than adding ideas on how to make it work,'' said Linda Kaplan Thaler, co-owner of a New York advertising agency and author of the best-selling book ''Bang: Getting Your Message Heard in a Noisy World.''"


"Consider what passes for major out-of-the-box thinking by academia and major media. Clayton Christensen is being hailed by Newsweek magazine as the ''Master of Innovation.'' But his ideas are of the relatively modest ''Build a Better Mousetrap'' variety, such as fostering an improved refrigerator storage bag, rather than anything that would create a whole new aisle of products at the supermarket."

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