Guardian Unlimited | Online | Where do you wear your thinking cap? - Jan 27 2005 The Guardian's Jamile Milne reports on new research that shows that 81% of people have their best ideas outside of the office - usually while in bed or in the car. The survey looked predominantly at men and woem n working in so called "progressive" areas such as IT and biotech.

Here are some of the highlights:

Where did you have your last implemented good idea?
- 25% whilst socialising
- 18% in bed
- 6% in the bathroom/restroom/lavatory

- 65% of people felt creative at their desks
- 80% thought meetings helped creativity
- Off site meetings were seen to be more creative by a majority, although fewer saw the need for outside influences or triggers for more creative ideas.

Interesting, if not amusing, results - the rest of the article looks at what to do with those ideas - although it's flawed by the typical British Government viewpoint that Innovation and Invention are one and the same - and as such, starts talking about getting marketing plans and the like ready for your idea...oh well.