Wednesday, March 30, 2005 : Failing your way to Innovation Success - March 2005 Raymond de Villiers picks up on the recent trend towards embracing failure in order to achieve innovation leadership. He argues that the perception that failure is always a costly exercise is holding companies back. He goes on to suggest that "There are a few things in your world that your competitors can never copy, and your failures fall into this category. Your failures are uniquely yours, so why not benefit from them?"

So what does he suggest?
1) See failure as an investment
2) Analyze failure and learn from it
3) Create a safe space to share failures
4) Focus on increasing the quantity of ideas generated, not just their quality
5) Distinguish between excusable and inexcusable failure

1 comment:

Graeme Codrington said...

I work with Raymond - he's a real whizz kid.

You may also want to check some other insights into Innovation at:, including an article I wrote, entitled, If you're not failing, you're not trying hard enough.