Chemie.DE News-Center: Innovation and portfolio optimization strengthen BASF's Agricultural Products division

Here is a timely reminder about the results that innovation can bring. BASF have just announced their figures which are being driven by new and innovative products whilst highlighting their pipeline is also looking promising for years to come. This is an interesting point that we have observed at Imaginatik research. Innovation is a repeatable process that can deliver consistent value over many years. To achieve this you need to build a pipeline of good ideas, concepts etc. to continually achieve corporate goals.