Friday, December 06, 2002

ARTICLE: Creative Brainstorming Techniques , Dec 12 2002 - In this Article, Kim Gordon looks at Brainstorming as a creativity method and outlines ways to come up with "Million Dollar Marketing Ideas". Ground rules include:
1) Suspend Criticism (don't condem or supress "crazy ideas" - brainstorming is as much about quantity as it is about quality)
2) Postpone Evaluation (Don't stop the brainstorming process to evaluate any single idea - keep the flow going)
3) Build on others' ideas - (Try to build on the previous idea)
Common Brainstorming methods include:
1) Pose an initial Question
2) Use Word Association
3) Identify a Challenge

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