Wednesday, December 18, 2002

ARTICLE: Feed Creativity: Michael Weinstein, CEO of Snapple Beverage Group Inc. - Fast Company Magazine - Although an older article, if you haven't read the inspirational story behind Snapple, you're missing out - a true testement to the power of ideas and innovation, Snapple is a serial innovator, getting ideas from everyone in the company - even the vending machine guy - for new drink ideas! Great story!

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