Tuesday, March 13, 2007

Here's a good idea: Be persistent

Installment 2 of the CNBC series "The Business of Innovation" aired on Sunday with a few suggestions that approach daily usefulness -- be creative, be patient, and find where service/product gaps are.

Because this is American TV, the focus is on personalities and superstar CEOs who champion innovation. So it may leave the impression that the CEO or innovation leader is behind the success. There have been mentions of client-centric or open innovation programs but some of the IBM commercials are more compelling than the program itself -- especially one spot detailing Project Checkmate, a response to possible bird flu outbreaks by national governments, emergency responders and other agencies worldwide. That message is clear -- you need knowledge and preparation to be ready for opportunities/crises. And you need a group of people with complementary skills who can bring deliver in a combined effort.

I hope you'll tune in to the Imaginatik Research newsletter, where this month we'll look at the shelf-life of ideas and the need to build on them over time. Very few breakthroughs happen on the first attempt, and the greatest impact often comes from incorporating different inputs (financial, marketing, business model) that are reinforcing. Even Frankenstein had to go through some ugly beta versions before he hit the big-time in Hollywood. . . .

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