Monday, March 26, 2007

Pharma Innovation Comes from Ideas

If you've ever wondered how a global pharmaceutical company manages ideas, check out a new report from Gartner that explains how software, events and deep expertise all combine to power a world-class innovation program. This profile of Pfizer – an Idea Central client -- includes several operations that have longstanding experience with Imaginatik tools.

Sorry to say, the report isn't available for public purchase. But Gartner clients can access it by using the code G00146286.

Carol Rozwell wrote the report, which was released in late February. She’s a vice president at Gartner and leader of its Research Community on Innovation. She focuses on the Life Sciences sector (pharmaceutical, biotech and medical products companies) and examining the impact of technology and standards on business models, processes and channel relationships.

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